New sales channels to strategically gain more customers
In today’s digital world, it is crucial for retailers to be present on multiple channels to reach more customers. Traditional sales channels are often no longer sufficient to stand out from the competition. Consumers extensively research before making a purchase, compare prices, and look specifically for trustworthy sellers. This is exactly where price comparison engines and online marketplaces offer great opportunities to increase visibility, build trust, and ultimately boost sales. In this article, you will learn how to use these channels effectively to attract more customers.
1. Achieve more visibility and sales with price comparison engines
Reach a large potential audience
Price comparison engines have become one of the most important touchpoints in the digital buying process. Before deciding on a purchase, customers compare prices, shipping costs, and ratings from various sellers. This usually happens on platforms like idealo.de or billiger.de, which display many offers at a glance. By integrating into these systems, retailers can meet potential buyers where they are actively researching products—right before buying.
Why customers trust price comparison engines
Consumers use price comparison engines to quickly find the best price and reputable sellers. Transparent presentation of offers, including shipping fees, customer reviews, and delivery times, builds trust. From the retailer’s perspective, this provides an opportunity to attract new customers who might otherwise have purchased from competitors through clear, complete product information, attractive prices, and a convincing presence.
Implementation: Targeted product placement
To succeed on price comparison engines, you should:
- Create professional profiles on key platforms.
- Ensure high-quality product data, precise descriptions, and accurate prices.
- Use dynamic product feeds to keep stock and prices updated.
- Include appealing high-resolution product images.
- Monitor competitors and regularly optimize your prices.
Key price comparison engines for the German market
Here is a selection of leading platforms to include in your sales strategy:
- idealo.de – Germany’s most well-known price comparison engine with high reach
- billiger.de – Very popular for technology and electronics
- Geizhals.de – Strong in IT, hardware, and household appliances
- CHECK24 Shopping – Combines price comparison with insurance and finance
- guenstiger.de – Established platform with a broad product range
- Shopping24.de – Especially good for fashion and lifestyle products
- Preis.de – Uses clever filters and rankings for better overview
- Yatego.com – A mix of price comparison and marketplace
- LadenZeile.de – Particularly strong in fashion and furniture
Each platform has its own specialties and target groups, so selecting and regularly analyzing performance is recommended.
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2. Gain new customers through targeted presence on online marketplaces
Why online marketplaces are indispensable
Online marketplaces such as Amazon or eBay are the first port of call for many buyers online. However, specialized marketplaces are also gaining importance. Especially in B2C, they build trust because many platforms vet their sellers beforehand and sometimes handle logistics. Buyers know that sellers on trusted marketplaces usually deliver reliably.
Building trust through verified seller profiles
Being present on established marketplaces increases visibility and provides a high level of trustworthiness. Customers feel safer due to buyer protection, transparent reviews, and easy returns. For retailers, this is a huge opportunity to connect with potential customers who might never have visited their own shop.
How to succeed as a seller on marketplaces
To use marketplaces effectively, you should:
- Create professional seller profiles with complete company info.
- Use high-quality product images and SEO-optimized texts.
- Offer competitive prices and excellent customer service.
- Respond quickly to customer inquiries and actively manage reviews.
- Integrate marketplace offers with your inventory system to save time and avoid errors.
Important marketplaces for the German-speaking region
Here are recommended marketplaces where a presence is particularly worthwhile:
- Etsy.com (Germany) – Ideal for creative, handmade products and unique items
- Kaufland.de – Formerly real.de, now a strong generalist with broad assortment
- Otto.de – Access a large customer base via the partner program
- Allyouneed.com – Former DHL marketplace focused on quality
- Hood.de – An alternative to eBay with less competition
- Avocadostore.de – Marketplace for sustainable products with a growing audience
- Rakuten.de – Japanese provider with a German presence
- Facebook Marketplace & Instagram Shopping – Social commerce is growing rapidly
By carefully selecting suitable platforms and implementing the above points professionally, you can significantly increase your reach and open up new customer groups.
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Alex Samoylenko
Oleksii Samoilenko has been working in the IT industry since 2004 and possesses extensive experience in e-commerce (B2C and B2B), SEO, online marketing, conversion optimization, and digitalization.
As the Managing Director of WebiProg GmbH, he guides companies on their path toward digital transformation and develops sustainable strategies for successful online projects. His blog articles provide practical insights, in-depth expertise, and valuable tips for optimizing online shops and digital business processes.
