Why Migrating from Wix to Shopware 6 Makes Sense
Many companies that started with Wix eCommerce eventually reach the platform’s limits. While Wix is ideal for a quick start into online business, it offers less flexibility, scalability, and customization options in the long run. That’s why many store owners consider migrating from Wix to Shopware 6. Shopware 6 is a powerful open-source solution designed specifically for professional e-commerce. The migration opens up new potential, especially for businesses looking to grow and expand their digital presence.
However, a successful switch from Wix to Shopware 6 comes with some challenges. These can be overcome through good planning, technical preparation, and clear goal setting. In this guide, you will learn why the migration is worthwhile, how to carry it out properly, and which mistakes to avoid.
Advantages of Migrating to Shopware 6
Improved Performance and Scalability
One of the main reasons for migrating Wix eCommerce is performance. Shopware 6 offers significantly better performance than Wix. Thanks to modern technologies like Symfony and Vue.js, shops load faster and can handle more visitors simultaneously. This directly improves user experience and conversion rates.
Additionally, Shopware 6 is built for growth. Whether it’s international trade, multiple sales channels, or complex product catalogs — almost any scenario can be implemented with Shopware 6. Companies hitting limits with Wix particularly benefit from this scalability.
New Functions and Features in Shopware 6
Migrating from Wix eCommerce to Shopware 6 also means gaining functionality. Shopware 6 features a modular system with many native functions such as Rule Builder, Shopping Experiences, multi-channel sales, and an API-first architecture. These features allow for high customizability of the shop without additional plugins.
Especially for growing companies, the combination of technical possibilities and a user-friendly backend is a real advantage. You can implement individual pricing rules, promotions, or B2B functions directly in the standard system without complex workarounds like in Wix.
Flexibility through a Modern Architecture
Another argument for switching from Wix to Shopware is Shopware 6’s architecture. The platform is API-first, allowing easy integration with external systems such as ERP, CRM, or marketplaces. Custom frontends can also be implemented via Storefront API or PWA.
This technical flexibility is not achievable with Wix, where many structures are predefined. Those seeking a flexible and expandable shop system for the long term will find Shopware 6 to be the right foundation.
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Preparing for the Migration
Before starting the migration from Wix to Shopware 6, detailed preparation is necessary. This includes analyzing the existing shop, selecting the appropriate Shopware version, and technical planning.
First, you should create a list of all content: products, categories, customers, orders, blog content, and pages. This data forms the basis for the Wix eCommerce migration and must be prepared accordingly. At the same time, it’s worth considering a new shop design that takes full advantage of Shopware 6’s capabilities.
Technical Requirements for Shopware 6
To ensure your new Shopware 6 store runs smoothly, certain technical requirements must be met. Shopware 6 requires, for example, a server with at least PHP 8.1, MySQL 8.0 or MariaDB 10.6, and sufficient memory (minimum 2 GB RAM, 4 GB or more recommended).
A performant web server like NGINX or Apache is also required. Since Shopware is a modular system, Composer and a version control system like Git should be available. Choosing a suitable hosting provider is also crucial, especially if you are used to Wix’s fully automated hosting.
Data Migration: What to Consider
The most important step in migrating from Wix eCommerce to Shopware 6 is transferring existing data. This includes product information, categories, images, customer data, and order histories. With Wix, these data are often only partially available or must be exported manually.
An intermediate format like CSV or XML can be used for data migration. Specialized migration tools or service providers can also assist here. It is important that the data is correctly structured and checked for duplicates, missing fields, or special characters. Test migrations in a staging environment are highly recommended.
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Adjusting and Integrating Extensions and Plugins
Many functions in Wix are integrated or achievable via Wix Apps. In Shopware 6, you can install extensions and plugins from the Shopware Store tailored to your needs.
You should check which Wix features you still need and whether suitable Shopware alternatives exist. Many popular functions like payment providers, SEO tools, or product configurators are available as plugins. Custom developments based on the API are also possible, which is a clear advantage over Wix.
After Migration: Optimization and Support
Once the Shopware 6 migration is complete, the fine-tuning phase begins. This includes search engine optimization, setting up redirects, integrating tracking tools, and optimizing performance. Automated workflows such as email marketing or inventory synchronization should also be configured.
It is also advisable to have technical support or an experienced Shopware agency by your side to provide quick assistance with problems. Professional monitoring ensures that your new shop runs stably and remains expandable at all times.
Common Migration Mistakes and How to Avoid Them
Many companies underestimate the effort involved in migrating from Wix to Shopware 6. Typical mistakes include incomplete data transfer, missing SEO redirects, or incompatible plugins. These can delay the launch or even cost revenue.
Therefore, it is important to carefully plan every phase of the migration. Test all processes thoroughly in a staging environment and involve experts early on. Ensure thoughtful project management and communicate changes clearly to your team. Only in this way can the transition from Wix to Shopware 6 succeed without major complications.
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Migrating from Wix to Shopware 6? WebiProg Makes the Difference!
A successful Wix migration to Shopware 6 requires not only technical know-how but also a deep understanding of e-commerce processes. This is exactly where WebiProg comes in – your experienced Shopware agency specializing in professional migrations and custom shop solutions.
With a comprehensive range of services, WebiProg offers you everything from a single source: from data transfer and plugin customization to the development of individual shop functions and templates. Our experts guide you through every phase of the migration from Wix eCommerce to Shopware 6 – transparently, efficiently, and future-proof.
What sets us apart? Our many years of experience handling complex migration scenarios and our deep technical expertise with Shopware 6. Whether you have 100 or 10,000 products, or operate B2C or B2B – WebiProg ensures a smooth transition of your shop system.
In addition, we place special emphasis on SEO optimization, performance, and usability – so your new shop not only convinces technically but also remains visible on Google & Co.
Planning to switch from Wix to Shopware 6? Get a free consultation from WebiProg and receive an individual assessment for your project.
👉 WebiProg – your partner for professional Wix to Shopware migration.
We turn your online shop into a powerful sales platform with a future.
Contact us now and start successfully with Shopware 6!
Alex Samoylenko
Oleksii Samoilenko has been working in the IT industry since 2004 and possesses extensive experience in e-commerce (B2C and B2B), SEO, online marketing, conversion optimization, and digitalization.
As the Managing Director of WebiProg GmbH, he guides companies on their path toward digital transformation and develops sustainable strategies for successful online projects. His blog articles provide practical insights, in-depth expertise, and valuable tips for optimizing online shops and digital business processes.
