Development of a multi-shop system with Shopware

To sustainably strengthen digital sales and optimally present both brands, Otto Korsukéwitz defined clear strategic requirements for the new Shopware 6 multishop system. The goal was to create a modern, high‑performance, and flexibly scalable platform that simplifies internal processes while delivering an excellent shopping experience.

The key requirements included:

• Implementation of a centrally managed Shopware 6 multishop system
  Both brands – Korsukéwitz and HASE + CO – were to be efficiently managed from a shared administration center.
• Complete data migration from the existing Shopware 5 store
  Products, categories, customers, orders, and individual structures had to be fully and cleanly transferred to the new multishop system.
• Integration and migration of the HASE + CO data base
  The second brand was to be seamlessly incorporated into the new Shopware 6 architecture, both technically and structurally.
• Development of a modern, responsive Shopware theme
  Each shop required an individual, brand‑appropriate, and mobile‑optimized design that reinforces each brand’s identity.
• Shop‑specific configurations for shipping, payment methods, and system logic
  Each brand received its own processes, rules, and settings—perfectly tailored to the needs of its target audience.
• Migration of all content areas
  Sections such as jobs, rental service, technical service, planning & design, and seminars had to be fully transferred and integrated into the new content management system.
• Ongoing Shopware maintenance and technical support after the relaunch
  To ensure maximum performance, security, and continuous development, Otto Korsukéwitz sought a long‑term, reliable technical partner.

1. Strategic Planning & Concept Development

At the start of the project, we worked closely with Otto Korsukéwitz to develop a comprehensive technical and structural concept for the new multishop. During this phase, we defined:

• The optimal multishop architecture for the two brands Korsukéwitz and HASE + CO

• Central data structures for products, categories, and customer segments

• Role and permission models for efficient management

• A consistent UX and design concept for both shop frontends

• The required processes for shipping, payments, pricing logic, and brand-specific settings

The outcome was a clear, technically sound project plan with defined milestones ensuring smooth implementation.

2. Setting Up the Shopware 6 Multishop Infrastructure

Based on the concept, we implemented a high-performance, scalable multishop system that:

• Controls both shops via a central administration

• Supports brand-specific domains and frontend layouts

• Can be easily expanded to meet future business needs

We integrated all necessary Shopware modules and plugins and configured the system environment so that both brands can operate efficiently and independently.

3. Data Migration from Shopware 5 and HASE + CO

A core element of the project was the complete and structured data migration:

• Product data, categories, customer data, and order histories from Shopware 5

• Company and product data from the brand HASE + CO

• Individual price lists, sales attributes, and legacy structures

We developed automated migration processes, cleaned legacy data, and consolidated duplicates to ensure consistent, high-quality data within the new system.

4. Development of a Responsive Shopware Theme for Both Brands

For both shops, we created a customized, responsive theme that:

• Clearly reflects the brand identities of Korsukéwitz and HASE + CO

• Delivers a modern, user-friendly UX

• Works seamlessly across all devices – desktop, tablet, and smartphone

• Strengthens each brand’s corporate identity while achieving high conversion rates

Design, typography, imagery, and navigation were all thoughtfully aligned with the needs of gastronomy and commercial customers.

5. Brand- and Shop-Specific Configurations

Each shop received its own processes and configurations, including:

• Shipping methods and logistics setups

• Payment methods and legal requirements

• Individual content structures

• Separate tax rates, pricing rules, and promotions

• SEO base configurations for both domains

This differentiation enables Otto Korsukéwitz to maintain precise brand positioning while benefiting from efficient centralized management.

6. Migration and Structuring of Content Areas

We migrated and structured all relevant content data, including:

• Job listings

• Rental service

• Technical service

• Planning & design

• Seminar overviews

• Editorial content, FAQ sections, and service pages

All content was transferred into a modern, easy-to-manage CMS, allowing the Otto Korsukéwitz team to handle updates independently.

7. Technical Integration & Optimization

Throughout the implementation, we carried out additional technical services such as:

• Setup of search functionality and navigation structure

• Performance optimization for fast loading speeds

• Integration of interfaces (e.g., ERP systems, payment providers)

• Setup of automated processes (emails, workflows, cronjobs)

• Ensuring GDPR-compliant solutions

The result was a high-performance, future-proof shop system.

8. Continuous Maintenance and Support

Following the relaunch, we took over the ongoing technical maintenance of the system, including:

• Regular updates and security checks

• Monitoring and error prevention

• Support for the Otto Korsukéwitz team

• Continuous platform development based on market requirements

This ensures long-term stability, security, and maximum performance.

9. Thorough Quality Assurance (QA)

Before the multishop went live, the entire system underwent comprehensive quality testing:

• Technical tests (performance, stability, security)

• Functional and process testing for both shops

• Cross-browser and responsive tests

• Test orders, checkout, and payment workflows

• Data migration validation

• Content and SEO structure verification

Only after all tests were successfully completed did we carry out the controlled go-live of the new multishop system.

Otto Korsukéwitz’s satisfaction with our results confirms the successful implementation of the entire project. Thanks to our transparent communication, quick response times, and precise technical execution, the Otto Korsukéwitz team felt well supported throughout every project phase.

The client particularly appreciated our high level of professionalism, structured approach, and ability to explain and solve complex technical challenges with clarity and efficiency. The excellent performance of the new Shopware 6 platform, the modern web design, and the flawless data migration led to a noticeable improvement in daily operations.

This positive feedback reinforces our commitment as a Shopware agency to creating sustainable solutions that deliver real added value and ensure long‑term success.