If you run a website or an online store and haven’t dealt much with on-page SEO, the world of search engine optimization might seem complicated. However, with modern AI tools, you can automate many tasks without needing technical expertise. In this section, we’ll show you step-by-step how to efficiently handle typical SEO tasks using AI.
Problem: You have many products or pages but no time to write individual, optimized meta titles and descriptions for each one.
AI Solution:
Tools like Neuroflash, Jasper, or Writesonic allow you to automatically generate SEO titles and meta descriptions based on your product data.
Practical Example:
You run a shop for protective workwear. Enter the product name “S3 leather safety boots, size 42” into the AI tool, and the AI automatically generates:
• Meta Title: High-Quality S3 Leather Safety Boots – Buy Size 42 Online
• Meta Description: Durable S3 leather safety shoes for work & leisure. Order size 42 at a great price & get fast delivery!
You can enter these automated texts directly into the backend of your shop system (e.g., Shopware, Shopify, or WooCommerce).
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Improve Internal Linking – Automatically
Problem: Visitors have trouble navigating your site, and Google doesn’t fully understand the relationships between your pages.
AI Solution:
Use tools like Link Whisper (for WordPress) or integrated SEO modules in Shopware 6 that automatically suggest internal links.
Practical Example:
If you publish a blog article about “workplace safety in winter,” the tool suggests linking to products from the “winter workwear” category – e.g., “reflective thermal jacket.”
Tip: The better your internal linking, the easier it is for Google to understand your site structure – which benefits your ranking.
Problem: You’re not sure which topics to cover in your blog or landing pages to attract more visitors.
AI Solution:
Use tools like Surfer SEO, Frase.io, or Ubersuggest to get AI-supported keyword analysis and content ideas.
Practical Example:
You enter the keyword “safety shoes,” and the tool suggests related terms like:
• “Differences between S3 safety boots”
• “Safety shoes for women in skilled trades”
• “Explanation of standard EN ISO 20345”
You can then create targeted articles tailored to your audience’s search interests.
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Problem: Large image files slow down your site, and you don’t have time to write alt texts for every image.
AI Solution:
Use tools like ShortPixel, TinyPNG, or Imagify to automatically compress your images.
Additionally, use ImageAlt.ai to automatically generate alt texts based on the image content.
Practical Example:
A product photo of your safety shoe is analyzed, and the tool generates the following alt text:
“Black S3 safety shoe with steel toe for construction sites – front view”
This makes your images understandable for Google and improves accessibility.
Problem: Issues like duplicate content, missing H1 headings, or slow load times often go unnoticed.
AI Solution:
Use tools like SEMrush, Ahrefs, Screaming Frog SEO Spider, or Ryte to perform regular technical audits.
Practical Example:
You automatically receive reports stating:
• “5 pages without meta descriptions”
• “3 product pages with duplicate H1s”
• “2 images without alt attributes”
These tools usually provide concrete instructions on how to fix the issues – often even automatically.
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Conclusion for DIY Optimizers
You don’t need to be an SEO expert or developer to optimize your website technically and in terms of content. Modern AI tools take care of the analysis, content creation, and even optimization for you. The key is to start small – for example, by automatically generating meta titles – and gradually automate more areas.
Recommended First Steps:
- Choose an AI tool for meta texts (e.g., Jasper or Neuroflash)
- Use an audit tool like SEMrush or Ryte
- Optimize images with TinyPNG and add alt texts using ImageAlt.ai
With these tools, you’ll not only save many hours of work but also significantly improve your visibility on Google.
