Product Configurator Development
What Is a Product Configurator?
A product configurator is a digital application that allows customers to create an individual product by selecting different properties, variants, and options.
Depending on the product, customers can select size, color, material, shape, features, printing method, surface, dimensions, and other options.
The product configurator processes the selected properties and can automatically generate a suitable product variant, an individual price, or an order.
This turns a complex product into a structured digital sales process.
A custom product configurator can be developed as:
- a web application
- part of an online shop
- a B2B product configurator
- a product designer
- a configuration tool
- a custom e-commerce application
- or a standalone digital platform
Custom Product Configurators for Complex Products
Standard product variants are not always sufficient to represent complex or customizable products online.
When products consist of numerous options, dependencies, and individual properties, an online shop needs intelligent product configuration logic.
WebiProg develops custom product configurators that are tailored to these requirements.
For example, the following rules can be implemented:
- certain product options depend on each other
- specific combinations are not possible
- additional options generate a surcharge
- prices are calculated based on size or material
- customers can enter individual dimensions
- different products can have different configuration rules
- certain options are available only to specific customer groups
- configured products can be transferred automatically to the shopping cart
This creates a digital product configuration process that fits your business model and production processes.
Which Products Can Be Configured?
A product configurator is particularly useful for products where customers can choose between different variants, materials, sizes, colors, or features.
WebiProg develops product configurators for a wide range of products, including:
Textile Finishing
Product Configurators for Textile Printing and Embroidery
Customers can select textiles, choose colors and sizes, upload their own designs, and configure printing or embroidery options.
WebiProg has already developed custom solutions with product designers and product configurators. Such systems can include design templates, image uploads, text, colors, sizes, and different textile finishing methods.
Wall Panels & Back Panels
Wall Panel and Back Panel Configurators
Customers can configure dimensions, materials, colors, decors, and other product properties to create an individual product configuration.
Passepartouts
Custom Passepartout Configurators
A configurator can take into account dimensions, formats, colors, cut-outs, and other passepartout properties.
Signs & Signage
Sign Configurators for Custom Signage
For signs and signage products, customers can configure size, material, shape, color, text, mounting options, and other properties.
Flooring
Flooring Configurators for Custom Areas and Products
For laminate, wood, parquet, and other flooring products, the configurator can take into account material, color, format, area, and additional properties.
Stamps
Stamp Configurators for Companies and Offices
Customers can configure stamps based on size, type, text, logo, and other individual properties.
Product Logic of a Custom Product Configurator
A modern online product configurator should do more than simply display different product variants. It needs to understand the underlying product logic and process the customer’s selections correctly.
Depending on the project requirements, we can develop features such as:
Product Variants
Size, color, material, shape, and other product properties can be configured individually.
Dynamic Price Calculation
The product price can be calculated automatically based on selected options, quantities, dimensions, or other factors.
Custom Dimensions
For products with variable dimensions, customers can enter their measurements directly into the configurator.
Dependencies
Options can be linked to one another so that only technically or commercially valid combinations are offered.
Real-Time Preview
Changes to the configuration can be visualized instantly, allowing customers to see the configured product immediately.
Image and File Upload
For customizable products, customers can upload their own images, logos, designs, or other files.
Personalization
Text, colors, designs, graphics, and other individual content can be edited directly within the product configurator.
Automated Product Data
The configuration can generate structured product information for the shopping cart, order, production, or other business systems.
B2B Features
For business customers, individual pricing, customer groups, product assortments, and specific configuration rules can be taken into account.
Wir entwickeln individuelle Produktkonfiguratoren als Webanwendung – für Online-Shops, B2B-Portale und eigenständige digitale Lösungen.
Beschreiben Sie uns Ihr Produkt, Ihre Konfigurationslogik und Ihre Anforderungen. Wir analysieren Ihr Projekt und zeigen Ihnen, wie daraus eine individuelle digitale Lösung entstehen kann.
Have a product configurator developed for your needs
Product Configurator as a Web Application
A product configurator does not necessarily have to be part of an online shop.
WebiProg develops product configurators as standalone web applications that can operate independently of the shop system being used.
A web app for product configuration can be used by customers, dealers, employees, or sales partners.
This allows companies to develop one central configurator and connect it to different sales channels.
Possible use cases include:
- online configuration for end customers
- B2B product configuration
- dealer portals
- internal configuration tools
- quotation and sales systems
- digital production processes
- custom web applications
- configuration before ordering
The advantage: the product logic is developed as an independent digital application and can be connected to other systems as required.
Connect Your Product Configurator with Online Shops and Business Systems
A powerful product configurator should not operate in isolation. In many projects, the configured product information needs to be transferred to other systems.
WebiProg therefore develops interfaces and integrations for product configurators.
Depending on the project, the configurator can be connected to:
- online shops
- Shopware
- ERP systems
- PIM systems
- CRM systems
- inventory management systems
- production systems
- custom databases
- REST APIs
- other business software
This allows the product configuration to become part of an end-to-end digital process:
Select product → Configure → Calculate price → Create order → Transfer data → Prepare production
For existing Shopware projects, a product configurator can, for example, access existing product properties and variants. WebiProg has already implemented corresponding solutions.
Our Product Configurator Projects
Product configurators are not limited to a specific industry or e-commerce platform. What matters is the individual product logic.
WebiProg develops configurator solutions for a wide range of products and business models.
Our previous projects demonstrate that product configurators can be applied to a wide variety of products. The existing WebiProg website features, among others, configurators for back panels, mats, signs, and stamps, as well as solutions for textile printing and embroidery.
Wall Panel and Back Panel Configurator
Custom configuration of back panels and wall panels with product-specific properties, variants, and selection options.
Read More
Product Configurator for Textile Finishing
Configurator and product designer for textile printing and embroidery, including features for personalized products, designs, motifs, and variants.
Read More
Passepartout Configurator
Custom configuration of passepartouts based on dimensions, formats, colors, and other product properties.
Read More
Sign Configurator
Product configurator for the production of custom signs and signage solutions with configurable properties and variants.
Read More
Flooring Configurator
Configuration of laminate, wood, parquet, and other flooring products based on individual product properties and requirements.
Read More
Stamp Configurator
Online configuration of custom stamps for companies, offices, and organizations with different sizes, types, and personalized content.
Product Configurator Videos: Real-World Examples
Explore our product configurator projects in action and see how custom configurators are implemented for different products and industries. The examples include solutions for textile printing and embroidery, back panels and wall panels, as well as 3D packaging configurators — from individual product selection to visual configuration.
Product Configurator for Textile Customization: Printing and Embroidery:
Back Panel and Wall Panel Configurator:
3D Configurator for Packaging and Boxes:
Which Companies Benefit from a Product Configurator?
A custom product configurator is particularly valuable for companies whose products have many variants or individual properties.
Typical use cases include:
- manufacturers of customizable products
- e-commerce companies
- B2B retailers
- wholesalers
- printing companies
- textile finishing companies
- sign and advertising technology companies
- furniture and interior construction companies
- flooring companies
- signage manufacturers
- personalized product providers
- custom manufacturing companies
A configurator can be developed for B2C customers, B2B customers, and sales partners alike.
How We Develop Your Product Configurator
A successful product configurator starts with a clear definition of the product logic. That is why we develop the solution step by step.
01. Product and Process Analysis
We analyze your products, variants, pricing, dependencies, and existing business processes.
02. Configuration Logic
Together, we define which options customers can select and which rules apply to the configuration.
03. UX/UI and User Interface
We develop an intuitive user interface that guides customers step by step through the product configuration.
04. Technical Development
Our developers build the custom product configurator as a web application and implement the defined product logic.
05. Integration
If required, we connect the configurator with your online shop, Shopware, ERP, PIM, CRM, or other business systems.
06. Testing and Optimization
We test the configuration logic, price calculation, interfaces, user experience, and technical performance.
07. Launch and Further Development
After launch, we support you with maintenance, optimization, and further development of your product configurator.
Custom Development
We develop your product configurator exactly according to your requirements. Product variants, dependencies, custom dimensions, prices, and options are digitally mapped to suit your products and business processes. Instead of an off-the-shelf solution, you get a configurator that implements your specific product logic.
Flexible Web Applications
Your configurator can be implemented as a standalone web application or integrated into your existing platform. This creates a flexible solution that can be adapted to different target groups, products, and sales channels. The user interface guides customers intuitively through the entire configuration process.
Seamless Integration
We connect the configurator to Shopware, online shops, ERP, PIM, CRM, and other systems via APIs and custom interfaces. This ensures that configuration data is transferred securely and processes are automated from ordering through to processing. Your existing systems remain an integral part of the overall process.
Long-Term Development
Your product configurator remains flexible even after launch. We support you with maintenance, optimization, and the development of new features, allowing the solution to continuously evolve with your products, requirements, and business processes. New variants and interfaces can be integrated at a later stage.
Why Choose WebiProg for Product Configurator Development?
WebiProg develops custom product configurators that are precisely tailored to your products, processes, and business models. We look beyond the configuration itself and consider the entire digital process — from product selection and price calculation to ordering and automated data transfer.
Our solutions can be implemented as standalone web applications or integrated into your online shop and connected to existing systems such as Shopware, ERP, PIM, or CRM.
Even complex product logic involving variants, dependencies, custom dimensions, pricing, and options can be mapped flexibly. After launch, we support you with maintenance, optimization, and the continuous development of your solution. This creates a solution that clearly reflects your products and processes while remaining flexible and easy to expand as new variants are added.
In a world where products are increasingly tailored to the individual preferences and needs of each customer, personalization is becoming the new standard. Product configurators are already making this future possible today — transforming individual ideas, dimensions, materials, and designs into unique products.
Frequently Asked Questions About Product Configurator Development
What Is a Product Configurator?
How Much Does It Cost to Develop a Product Configurator?
How Long Does It Take to Develop a Product Configurator?
Can a Product Configurator Be Connected to Shopware?
Can a Product Configurator Be Developed Independently of Shopware?
Can a Product Configurator Calculate Individual Prices?
Can Customers Upload Their Own Images or Designs?
Can a Product Configurator Be Connected to an ERP or PIM System?
Which Products Are Suitable for a Product Configurator?
Wir entwickeln individuelle Produktkonfiguratoren als Webanwendung – für Shops, B2B-Portale und digitale Lösungen.
Beschreiben Sie kurz Ihr Produkt und Ihre Anforderungen. Wir prüfen Ihr Vorhaben und zeigen Ihnen passende Lösungswege.
Have a custom product configurator developed for your needs.
