Shopware 5 Upgrade to Shopware 6
Shopware 6 migration for Vaglas – Presenting handcrafted glass trophies, medals & decorative elements online in a modern way
With the release of Shopware 6, Vaglas faced an important strategic decision: the existing Shopware 5-based online store needed to be migrated to the modern and future-proof Shopware 6 platform. The goal was to ensure a lasting improvement in the shop’s performance, user experience, and flexibility. Together with Vaglas, we as a Shopware agency developed a clear strategy to seamlessly and efficiently transfer all data to Shopware 6 – laying the foundation for a stable, scalable, and modern e-commerce experience.
Company profile
Vaglas stands for handcrafted glass creations that combine elegance with creative craftsmanship. The product range includes personalized glass trophies, high-quality crystal glass décor, and unique glass objects for home and garden – each piece precisely crafted and aesthetically designed.
Strategic objectives of the Shopware 6 migration
The migration to Shopware 6 pursued clear strategic goals aimed at elevating the online shop both technically and visually. The primary focus was the complete transition to the modern Shopware 6 architecture to ensure long-term flexibility, improved performance, and future readiness.
- Migration to Shopware 6: Establishing a modern, future-proof platform with enhanced performance, flexibility, and expandability.
- Shopware 6 responsive theme development: Creating an appealing, brand-consistent design that provides an optimal user experience across all devices.
- Data migration (customer, order, and product data): Ensuring seamless transfer of all critical data to maintain continuity and prevent information loss.
- Migration of Shopping Experiences: Transferring existing content, layouts, and storytelling elements to ensure a smooth continuation of the shopping experience in Shopware 6.
Our service: Shopware 5 to 6 migration – efficient, secure, and future-ready
For Vaglas’ Shopware 6 migration, we implemented a comprehensive service package that elevated the online store technically, visually, and functionally to a new level.
- Design creation
We completely redesigned the Vaglas shop. The new homepage reflects the brand identity, offering clear navigation and an intuitive user interface that inspires customers to explore the products. The result is a shopping experience that sustainably strengthens both sales and brand loyalty. - Shopware 6 theme development
Based on the new design, we developed a custom Shopware 6 theme. All internal pages – from product listings and detail pages to the cart, checkout, and customer account – were adapted to the new shop design. Thanks to the fully responsive implementation, the shop now works flawlessly on desktop, tablet, and smartphone. - Shopware configuration
We handled the complete configuration of the shop: texts, categories, and legal information were correctly transferred, all desired payment and shipping methods set up, currencies adjusted, and tax rates configured. This ensures that the shop is perfectly equipped for both B2B and B2C customers and ready for immediate use. - Plugins
We analyzed all existing plugins and seamlessly integrated them into Shopware 6. This preserved all essential functions while improving performance and enhancing the overall shopping experience. - SEO and loading time optimization
We implemented both on-page and technical SEO measures: optimized URLs, meta tags, headings, internal links, and images, and added structured data, XML sitemaps, and hreflang tags. In addition, we significantly improved loading times to ensure maximum performance and visibility. - Data migration
We successfully migrated all essential data – including customer information, order histories, and product data – to Shopware 6 without errors, ensuring uninterrupted business operations. - Shopping Experiences
We transferred all existing Shopping Experiences from the old store and integrated all content – texts, images, and videos – into Shopware 6. This guarantees a consistent and visually engaging shopping experience.
Video gallery
We implemented a modern video gallery that visually enriches the shopping experience. Special attention was given to ensuring that the videos do not strain the server, keeping the shop’s loading times consistently fast. The gallery elegantly and clearly presents product videos, tutorials, and inspirational content, allowing customers to view them easily on any device. In this way, we created an interactive and engaging experience that increases customer interest and boosts time spent in the shop.
SEO text blocks
We thoroughly optimized the shop’s SEO text blocks to significantly improve search engine visibility. The content was restructured, relevant keywords strategically placed, and headings and meta tags precisely adjusted. The new structure ensures that each page is indexed more quickly and efficiently by search engines while enhancing readability and user experience for customers. As a result, the shop’s discoverability and content relevance have both increased—driving more traffic and boosting conversion rates in the long term.
Results of the Shopware 6 migration
The migration of the Vaglas online shop from Shopware 5 to Shopware 6 was a complete success. The new shop impresses with a modern, responsive design that perfectly reflects the brand identity and delivers a first-class shopping experience across all devices. All customer data, orders, and product information were seamlessly transferred, ensuring smooth business operations without any data loss.
By integrating optimized Shopping Experiences, interactive video galleries, and well-structured SEO text blocks, we significantly improved search engine visibility, enhanced loading speeds, and maximized user-friendliness. In addition, the careful configuration of payment and shipping methods, tax settings, and plugins ensures a smooth and convenient shopping process for customers.
As a result, Vaglas now benefits from a powerful, scalable, and future-proof Shopware 6 store that increases revenue potential, strengthens brand loyalty, and offers an outstanding online shopping experience.
