Relaunch of the Shopware multi-store system
Traumboden24: The Ultimate Shopware Multi-Shop System for Flooring with a Powerful Product Configurator
Traumboden24 faced the challenge of completely modernizing its existing multi-site system landscape based on Shopware 5. The goal was to migrate all data precisely and without loss to a new, high-performance multi-shop platform built on Shopware 6. A project of this size required expert knowledge, technical foresight, and a clear strategic direction. That’s exactly why Traumboden24 chose us — an experienced Shopware agency that not only masters migrations but also understands the complexity of large-scale e-commerce ecosystems.
A central pillar of the relaunch was the development of a new, high-performance product configurator for flooring. This tool enables dynamic price calculations, takes individual surface requirements into account, and provides customers with transparent, real-time cost information. In addition, a comprehensive price-based product filtering system was implemented, allowing users to find the right flooring options faster. The entire platform was also deeply optimized for search engines to generate more visibility and organic traffic in the long term.
Since Traumboden24 comprises numerous brands, each presented in its own shop with individual settings, the new architecture had to be particularly flexible and scalable. The multi-shop system includes, among others:
- WPC Dielen Schmiede
- Terrassenholz Scheuer
- Vinylboden Atelier
- Holzterrassen Kastell
- Holz Terrassendielen Remise
- Holzboden Stadel
- Schlossdielen Palais
- Massivholzdielen Domizil
- Landhausdielen Manufaktur
- Terrassendielen Lager
- Stabparkett Palast
- WPC Terrassendielen Depot
Together, a forward-looking multi-platform concept was developed based on Shopware 6 — uniting all brands under one powerful technical framework. The new solution allows for centralized content management, efficient control of shop data, and at the same time gives each brand its own distinct identity.
A project of this scope demands a Shopware e-commerce agency that combines technical excellence with a deep understanding of modern brand management. Through close collaboration with a specialized Shopware web agency, Traumboden24 has built a sustainable, scalable, and SEO-optimized foundation that appeals to both B2C customers and professional traders.
With the move to Shopware 6, Traumboden24 is now perfectly positioned for the future: flexible multi-shop management, an intelligent product configurator, and a platform built for growth.
Company Profile
Business areas: Online retail of flooring materials (wood, parquet, solid parquet, vinyl, WPC, decking boards, etc.) with multiple specialized online shops/subshops.
Target group: Private customers, builders, and DIY enthusiasts — for both interior spaces (living rooms, kitchens, bathrooms, etc.) and exterior applications (terraces / outdoor areas), depending on the type of flooring.
Traumboden24 positions itself as a competent and trustworthy online source for flooring, focusing on variety, quality, customer service, and convenience. Its brand promise is clear: order high-quality flooring easily online — with a wide selection, transparent consultation, and optional sample requests. The company’s ambition is not merely to sell products but to support customers with expertise and provide orientation in the diverse flooring market.
In addition, Traumboden24 places great emphasis on sustainability and quality — particularly when it comes to wood products such as oak parquet, which is promoted as eco-friendly and long-lasting.
Upgrade to Shopware 6: Requirements, Challenges, and Objectives in Migrating the Multi-Shop System
Traumboden requests a turnkey overall concept for migrating its 14 multi-shops to Shopware 6. The goal is the complete and functional transfer of all content, features, and designs — including a custom decking board configurator. Only elements explicitly listed in writing are excluded. The existing WordPress blog will remain but will be adapted to integrate with the new Shopware environment.
1. Analysis and Planning
- Inventory: Examination of the existing Shopware 5 system (structure, plugins, customizations, data base).
- Requirements analysis: Identification of all customer requirements, special functions, design or integration needs.
- Risk analysis: Assessment of potential complications such as missing plugin compatibility or technical limitations.
- Legal compliance: Adjustments in line with data protection, right of withdrawal, accessibility, and future legal requirements.
2. Data Migration
- Products: Transfer including variants, prices, descriptions, and images.
- Customer data: Migration of customer profiles, order histories, and user accounts.
- Transaction data: Transfer of orders, invoices, payments, and shipping information.
- SEO data: Migration of URLs, meta data, category trees, and redirects.
3. Technical Preparation and Infrastructure
- Verification of the hosting environment for Shopware 6 compatibility (PHP version, database, performance).
- Implementation of a backup strategy prior to migration.
4. Migration of Extensions and Plugins
- Compatibility check: Testing plugins for Shopware 6 compatibility, with porting or redevelopment if necessary.
- Custom developments: Adaptation or redevelopment of individual plugins.
- Third-party integrations: Payment providers, shipping solutions, and other services.
- Decking configurator: Custom assignment of accessories and products for each shop.
5. Design and Template Implementation
- Design migration: Slightly adapted but visually identical, with individual tile arrangements per shop and color/spacing variations in header and footer.
- Web optimization: All images in WebP format, accessibility-compliant, and responsive for desktop, tablet, and mobile devices.
- UX/UI adaptations: Optimization for the new Shopware 6 interface and features.
6. Testing and Quality Assurance
- Function tests: Checkout, product display, and order process validation.
- Data integrity: Complete and error-free data migration.
- Compatibility: Testing of plugins, extensions, and integrations.
- Performance: Verification of load times and PageSpeed standards.
7. SEO and Marketing Measures
- SEO migration: Transfer of URLs, meta descriptions, and canonicals.
- Redirects: Implementation of individual 301 redirects.
- Tracking: Proper setup of Google Search Console and Analytics.
8. Training and Support
- Employee training: Backend, core functions, and decking configurator usage.
- Support and maintenance: Post-launch assistance and regular system maintenance.
9. Go-Live and Post-Migration
- Go-live: Migration to be executed during scheduled downtime.
- Monitoring: Continuous oversight and rapid issue resolution.
10. Documentation
- Creation of detailed technical documentation — especially for the decking configurator, pricing logic, and product management.
From Shopware 5 to Shopware 6: How We Realized the Multi-Shop Relaunch
As an experienced Shopware agency, we support businesses in migrating their online stores from Shopware 5 to Shopware 6. One particularly demanding project was the Shopware multi-shop relaunch for our client Traumboden, where a total of 14 specialized subshops were successfully migrated to the modern Shopware 6 platform.
Our approach began with comprehensive analysis and planning. We thoroughly examined the existing Shopware 5 environment, documented all plugins, custom developments, and individual adjustments, and carefully captured all client requirements. The aim was to create a turnkey overall concept that would migrate all shops to Shopware 6 in a fully functional and operational state.
Next came the data migration phase. This included products, variants, prices, descriptions, images, customer data, and order histories, as well as all SEO-relevant data such as URLs, meta descriptions, and category trees. The integration of the WordPress blog was also reviewed and adapted to align seamlessly with the new Shopware 6 environment.
As a Shopware web agency, we carefully prepared the technical infrastructure. Servers were optimized for Shopware 6, backups were created, and all system requirements were verified to ensure stable performance. In parallel, we migrated plugins, custom extensions, and third-party integrations. A special focus was placed on implementing a custom decking configurator, designed to accurately assign accessories and products individually for each shop.
The design was also carefully adapted during the multi-shop relaunch. Each shop retained its familiar look and feel but received a distinctive layout through variations in tile arrangement, colors, and header/footer structures — ensuring both brand recognition and SEO advantages. All shops were implemented with full responsiveness, accessibility, and performance optimization for desktop, tablet, and mobile devices.
Finally, we conducted extensive testing to ensure launch readiness: functional testing, data integrity verification, performance audits, and plugin compatibility checks. SEO measures such as 301 redirects and proper configuration of Google Search Console and Analytics ensured that the relaunch proceeded without any ranking losses.
Thanks to this meticulous planning and implementation, the migration from Shopware 5 to Shopware 6 was completed successfully. Our client now benefits from 14 fully functional, SEO-optimized shops ready for immediate use. As a Shopware agency and web development partner, we deliver reliable, turnkey multi-shop relaunches that impress both technically and visually.
Smart Flooring Configurator: Dynamic Shopping Cart Included
With the smart flooring configurator, selecting and ordering flooring becomes effortless for customers. The configurator can be easily set up by the shop administrator and allows customers to flexibly choose not only the base product but also desired accessories or additional components — in any quantity.
A particular highlight is the dynamic shopping cart feature: the floating, always-visible cart view instantly displays the current price calculation. Every change — whether adding another product or adjusting the quantity — is updated immediately and transparently in the cart.
FAQ Section Reimagined: Thematically Structured and SEO-Optimized
We completely reimagined the FAQ section, organizing the content into clear thematic categories so that customers can quickly and intuitively find the answers they’re looking for.
Each category and question was carefully prepared to maximize readability and provide an enjoyable user experience. At the same time, the entire FAQ area was SEO-optimized, ensuring that Google can index the content more effectively. This enhances the visibility of all webshops in search results and helps attract new visitors to the online stores.
Thanks to the combination of clear structure, easy-to-understand content, and SEO optimization, the FAQ section delivers real added value for customers — reducing support requests, increasing customer satisfaction, and actively supporting the conversion rate.
New Shopware Multi-Shop: Relaunch Results That Impress
The multi-shop relaunch for Traumboden clearly demonstrates how a professional Shopware agency can ensure a seamless and successful transition from Shopware 5 to Shopware 6. After the meticulous migration, the client now benefits from 14 fully functional, modernized shops that impress both technically and visually.
Through close collaboration with us as their Shopware partner, all product data, customer information, order histories, and SEO-relevant data were transferred completely and without loss. The relaunch ensures that all shops are not only fully operational but also take advantage of the latest Shopware 6 features — including a flexible decking configurator, optimized navigation, responsive design, and an improved user experience across desktop, tablet, and mobile devices.
Another key benefit of the multi-shop relaunch is the clear separation and individual design of each subshop. Despite sharing a unified structural foundation, every shop retains its own unique identity through different tile layouts, colors, and header/footer designs — positively influencing both customer engagement and SEO performance.
The results speak for themselves: faster loading times, greater stability, optimized SEO structures, and an improved conversion rate. Customers enjoy an intuitive shopping experience, while the company is now future-ready thanks to the migration from Shopware 5 to Shopware 6.
