Webshop development including an intuitive textile printing configurator
AberHallo – Shopware 6 online store with integrated textile printing configurator
Together with NK Shopping GmbH, we have created a modern, brand-driven online shop that excites both B2B and B2C customers. The new presence combines strong brand identity with smart technology – at its core: an innovative textile printing configurator.
This allows users to design their own products such as T-shirts, hoodies, and much more according to their personal preferences and view their creations instantly in real time. The result is a seamless, inspiring, and efficient ordering process – perfectly tailored to the needs of companies and private customers.
Company profile – NK Shopping GmbH
NK Shopping GmbH is an innovative e-commerce company specializing in customizable products and high-quality textile printing. With its brand AberHallo.de, the company pursues the mission of making individual creativity easily accessible for both private and business customers. Whether it’s personalized T-shirts, hoodies, sweatshirts, mugs, or many other products – NK Shopping GmbH enables its customers to bring unique designs to life with modern, reliable configurator solutions.
Shopware 6 Webshop development: Textile printing configurator & brand strategy
For the brand AberHallo, NK Shopping GmbH defined clear requirements to create a high-performance, modern, and fully customizable e-commerce presence based on Shopware 6. The goal was to develop a future-proof webshop that meets the brand’s high standards while delivering an outstanding user experience for both B2B and B2C customers.
Key project goals
- Development of a new, brand-compliant Shopware 6 webshop with a modern, UX-optimized design.
- Integration of a powerful textile printing configurator to enable real-time visualization of personalized products.
- Implementation of a scalable technical foundation, including setup on the client’s dedicated server.
- Provision of an intuitive system allowing the AberHallo team to independently manage products, designs, and configurations.
Brand-compliant Shopware 6 online store: Our services for textile printing & customization
As a Shopware agency specializing in product configurators, we developed a high-performance, individually scalable Shopware 6 solution for AberHallo, precisely tailored to the business processes of NK Shopping GmbH. In doing so, we implemented several key functional areas that significantly enhance the new webshop both technologically and in terms of user experience:
- Development of dynamic, SEO-optimized filtering and navigation logic
We implemented a flexible filtering system that operates entirely property-based and independently of traditional category structures. This enables intuitive, precise navigation via attributes and values, while maintaining clear SEO architecture with optimized URLs, breadcrumbs, and indexable filter links. The solution also supports hierarchical attributes, property groups, and finely controllable indexation settings to maximize Google visibility. - Setup of individual text backgrounds
For customizable products, we developed a feature that automatically displays color-accurate text backgrounds depending on the selected service. This ensures a consistent visual appearance and improves both the design workflow and overall usability. - Development of an advanced import tool
We programmed a powerful import utility that not only automates the creation of products and variants but also assigns motifs with corresponding color logic directly to configurable articles. This enables AberHallo to maintain efficient, error-free data management—an essential factor for large product ranges. - Creation of administrable templates in the backend
We integrated a user-friendly template management feature that allows the shop operator to create custom configuration templates. These significantly simplify the design process for end customers and increase the conversion rate through faster customization steps.
Design, Shop, Customize
The three navigation paths — Design, Shop, and Customize — are each presented in the shop as independent products. However, all variants are centrally linked through the stock of the underlying base product. When the stock level of any of these product entries — or the base product itself — changes, the inventory is automatically updated across all related variants.
Similarly, unavailable color/size combinations of the base product are deactivated system-wide, ensuring that these combinations cannot be selected in any dependent product variants.
Both the base product and all linked variants are fully included in search, filtering, and listing processes. URL generation follows predefined SEO rules to ensure optimal structure and indexability.
Google Shopping Feed
As part of the project, we extended the existing import tool to efficiently process additional product information. Specifically, three new fields were integrated:
- Age group: newborn, infant, toddler, kids, adult
- Gender: male, female, unisex
- Google product category ID
These attributes are now imported directly into Shopware as properties and are subsequently available for transfer to Google Shopping. This ensures that all relevant product information is accurately represented in the feed, optimizing visibility in Google Shopping.
Color customization of SVG motifs
Within the project, we implemented the ability to individually recolor SVG motifs. The goal was to provide users with the flexibility to design motifs in different colors.
Dynamic coloring: Uploaded user motifs are automatically converted into the desired color in real time.
Our result: A professional Shopware 6 online store with an intuitive textile printing tool
With the new Shopware 6 webshop for AberHallo, we have created a platform that perfectly combines creativity, user-friendliness, and technological excellence.
- Real-time product customization: Customers can instantly personalize shirts, hoodies, mugs, and more — with live visualization of colors, sizes, motifs, and engravings.
- Flexible, SEO-optimized navigation: Intelligent filters provide intuitive product discovery and maximum visibility in search engines.
- Efficient management and integration: Advanced import tools and centralized stock control ensure seamless synchronization across all variants, including age group, gender, and Google product categories.
- Creative freedom for users: SVG motifs can be freely recolored, making it even easier to create unique designs.
- Optimized for B2B & B2C: The shop meets the needs of both end consumers and business clients, offering an inspiring ordering process that keeps customers engaged.
The result is a cutting-edge, high-performance webshop that perfectly showcases the AberHallo.de brand while delivering a unique, fully personalized shopping experience.
